A study of the effect of E-bank service on E-Trust: An E-Security approach
Publish Year: 1392
Type: Conference paper
Language: English
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Document National Code:
ECDC07_075
Index date: 30 June 2013
A study of the effect of E-bank service on E-Trust: An E-Security approach abstract
This study examined the effect of E-bank service on E-Trust with E-Security approach. So this research discusses the issue based on Theoretical frame work of marketing and EBanking.Then a questionnaire was designed to evaluate the variables and finally with certainty of Reliability and Validity of evaluation device, was administered among 260 customers of Iran Melli Bank. Results of the research model show that E-bank serviceaffects E-trust on the whole. It was also revealed that each component of E-Banking affects E-trust; consequently the research hypotheses were confirmed. In the end, thisresearch introduces ways for designing e-banking service from the point of view of security that can help banks with security and e-banking and consequently costumer orientation.
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A study of the effect of E-bank service on E-Trust: An E-Security approach authors
Ali Nasr Isfahani
Associate Professor of Management Group, Official Sciences and Economics Faculty University
Ali Mircholi
University of Isfahan,Isfahan,Iran
Ali Asadi
M.A Student of Marketing Management, Official Sciences and Economics Faculty, University of Isfahan,Isfahan,Iran
Mehri Asadi Vasfi
University of Technology,Tehran,Iran
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