Information Technology and Its Role in E-commerce and New Businesses

This comprehensive scientific review delves into the transformative influence of Information Technology (IT) on e-commerce and emerging business paradigms. It highlights the benefits of IT in enhancing operational efficiencies, fostering innovation, and expanding market reach, while also underscoring challenges like cybersecurity threats and market competition. Strategic insights emphasize the necessity for businesses to invest in robust IT infrastructure, streamline logistics, and prioritize innovation, while policymakers are urged to support e-commerce growth through favorable policies. Researchers are encouraged to explore the dynamic interplay between IT advancements and societal dynamics. These findings illuminate pathways for stakeholders to navigate the evolving digital landscape with resilience and foresight.

Keywords:

Information Technology (IT) , E-commerce , Innovation , Cybersecurity