Exploring the Ideal Type of Jewelry in Yazd (IRAN): A Sociological Analysis of High-Karat Gold
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Index date: 7 October 2024
Exploring the Ideal Type of Jewelry in Yazd (IRAN): A Sociological Analysis of High-Karat Gold abstract
Exploring the Ideal Type of Jewelry in Yazd (IRAN): A Sociological Analysis of High-Karat Gold Keywords:
Exploring the Ideal Type of Jewelry in Yazd (IRAN): A Sociological Analysis of High-Karat Gold authors
دانشجوی فارغ التحصیل کارشناسی ارشد در رشته پژوهش هنر از دانشگاه خاتم - مدیر اجرایی و پژوهشی نشریه مرکز علمی کاربردی طلا، جواهر، سکه و نقره تهران
مقدمه/پیشینه تحقیق
Previous research on Yezd's jewelry has primarily focused on identifying the characteristics of traditional ornamentation, manufacturing and decoration techniques, and the diversity of designs and motifs. Researchers such as Azizi and Tabatabaei Jabali (2017) have delved into the typology and production methods of Yezd's jewelry, emphasizing the significance of high-karat gold, the variety of designs, and specialized techniques like filigree work.
On the other hand, other researchers like Yazdani-Rad (2019), Ghiasi (2012), and Yaghouti and Dadvar (2018) have explored the history of jewelry in Iran and the influence of cultural and social factors on its design and production. Raei (2014) has also investigated jewelry design patterns from ancient times to the Pahlavi era. However, these studies have largely concentrated on a general overview of Iranian jewelry, providing limited specific information about ancient Yezd jewelry.
بحث ها
This research aims to examine the sociological factors influencing the popularity of high-karat gold and seeks to answer the question of what the preferred gold model in Yazd is and what factors affect its selection. We will discuss the structure of authority in Yazd’s urban society regarding gold and jewelry from various perspectives, including the impact of the gold and jewelry market on the economy and urban society, the role of related industries in creating employment and business opportunities, the influence of culture and tradition on the use of gold and jewelry, and the role of gold and jewelry in various ceremonies and events.
نتیجه گیری
The present study indicates that the gold market in Yazd has several key consumer preferences. Consumers prioritize flexibility and tend to choose 21-carat gold. The chain link model enjoys high demand for weddings due to its unique features. Price fluctuations do not significantly impact the demand for chain links. Young consumers display a preference for modern gold designs, with pearls being the second most popular choice among jewelry in this age group. Additionally, the tradition of gold design in Yazd is preserved through the training of new artisans by experienced craftsmen.
Consequently, the findings of this study suggest that the Yazd gold market is characterized by distinct consumer preferences. The preference for 21-carat gold highlights the importance of flexibility for consumers. The popularity of chain link models for weddings emphasizes their unique value proposition. Moreover, the resilience of chain link demand against price fluctuations indicates its strong position in the market. The growing preference for modern gold designs among young consumers reflects a potential shift in taste. The enduring popularity of pearls as the second preferred jewelry item signifies a stable consumer preference. Finally, the transmission of traditional Yazdi gold design knowledge through educational programs ensures the continuation of this cultural heritage. These findings provide valuable insights for businesses operating in the Yazd gold market, enabling them to better tailor their products and marketing strategies to meet consumer preferences.
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