The Role of Creativity and Innovation in Industrial Design: Sustainable Strategies for Reducing Consumerism and Optimizing Product Lifecycle

Creativity and innovation serve as key tools in industrial design, playing a vital role in developing sustainable strategies that help reduce consumerism and optimize product lifecycle. This article examines various approaches, including designs that emphasize durability and reparability, the use of green materials and recyclable packaging, and the creation of economic models based on sharing and services. Additionally, creativity and innovation contribute to generating new solutions in the supply chain and utilizing modern technologies such as blockchain to enhance transparency and promote a culture of responsible consumption. The findings of this study indicate that implementing these strategies can lead to a reduction in the negative environmental impacts of consumerism and promote economic sustainability. This text seeks to provide insights into the importance of linking creativity, innovation, and sustainable design as effective pathways to build a more sustainable future