Strategies of Tourism Development for Coastal and Marine Areas in the Makran Coasts

Introduction Coastal and marine tourism represents a significant potential for sustainable regional development. Globally, this sector contributes over 10% of GDP and employment. Iran's extensive coastlines, especially the Makran coasts along the Gulf of Oman, offer unique opportunities for eco-tourism, water sports, and marine exploration. Despite these potentials, the region lacks a structured strategy for leveraging these resources, resulting in underdeveloped tourism infrastructure and minimal local economic benefits. This study focuses on formulating defensive strategies to address these shortcomings and foster sustainable tourism in the Makran region. Methodology This applied research employs a mixed-method approach combining library and field findings. Literature reviews identify key tourism components and regional challenges. Field data are gathered through interviews with stakeholders in tourism and regional development. Analytical tools such as SWOT and SFAS matrices are used to assess internal and external factors, determining the region's current weaknesses and threats. Based on this, defensive strategies are proposed to enhance regional tourism while mitigating the risks. Results and Discussion The analysis revealed that the Makran region suffers from significant weaknesses in internal infrastructure and management, coupled with external threats such as geopolitical competition and limited international investments. Here are some defensive strategies emphasizing: Infrastructure Development: Investments in transport, healthcare, and accommodations to support tourism growth. Diplomatic Engagement: Promoting international partnerships and combating negative perceptions of the region. Community Engagement: Empowering local communities to participate in and benefit from tourism development. Marketing Campaigns: Highlighting Makran’s natural and cultural assets through global outreach and multilingual promotional materials. Conclusion The defensive strategy outlined aims to transform the Makran coasts into a thriving hub of coastal and marine tourism while preserving environmental integrity and enhancing local livelihoods. Strategic implementation of these recommendations is expected to boost regional competitiveness and integrate Makran into the global tourism map.

Strategies of Tourism Development for Coastal and Marine Areas in the Makran Coasts Keywords:

Coastal Tourism , Marine Tourism , Makran Coasts , Sustainable Development , Defensive Strategies , مکران , گردشگری ساحلی , استراتژی گردشگری