The Effect of Electronic Relationship Marketing on Technological Communication and Electronic Customer Loyalty
Publish Year: 1403
Type: Conference paper
Language: English
View: 39
This Paper With 19 Page And PDF Format Ready To Download
- Certificate
- I'm the author of the paper
Export:
Document National Code:
ECDC14_007
Index date: 13 March 2025
The Effect of Electronic Relationship Marketing on Technological Communication and Electronic Customer Loyalty abstract
The present study measures the impact of electronic relationship marketing on technological communication and electronic loyalty of customers. This study is descriptive-correlational in nature. The study population was the customers of the branches of Bank Shahr in Shiraz during the first 6 months of 2024. The data collection tool is a standard questionnaire that was distributed among the customers of Bank Shahr. The results were analyzed by SPSS version 25 software using Pearson correlation test and multiple linear regression. The results indicate that electronic relationship marketing has a direct and positive impact on technological communication and electronic loyalty of customers.
The Effect of Electronic Relationship Marketing on Technological Communication and Electronic Customer Loyalty Keywords:
The Effect of Electronic Relationship Marketing on Technological Communication and Electronic Customer Loyalty authors
Amir Ziyaee Pour
PhD Student in Public Management, Islamic Azad University, Yasouj Branch
Hojjat Reisi
Head of Information and Communication Technology Organization of Shiraz Municipality
Paria Abbasnezhad
PhD Student in Business Management, Islamic Azad University, Yasouj Branch
