Exploring the Convergence of Metaverse and Gamification: A Bibliometric Perspective on Research Trends and Applications

This study explores the convergence of the metaverse and gamification through a bibliometric analysis, aiming to map the research landscape and identify key trends, themes, and contributors in this interdisciplinary field. Utilizing advanced bibliometric techniques and R-based analytics, a comprehensive review of 503 documents from the Scopus database was conducted. Tools such as VOS viewer and R-based software were employed for data visualization and analysis. The study identifies major research clusters, including Game-Based E-Learning, Artificial Intelligence, Virtual Worlds, and Immersive Marketing, showcasing the diverse applications of these technologies. Co-citation and bibliographic coupling analyses reveal foundational studies and influential trends, while geographic analysis highlights China as the leading contributor, followed by the United States and India. Word Cloud analysis of authors' keywords emphasizes prominent terms such as Virtual Reality (VR), Augmented Reality (AR), and Gamification. Emerging themes like VR, AR, and blockchain, alongside foundational themes such as artificial intelligence and game-based learning, underscore the transformative potential of integrating gamification into the metaverse. This bibliometric study provides valuable insights for researchers and practitioners, demonstrating the growing significance of these technologies in education, marketing, and digital transformation.

Exploring the Convergence of Metaverse and Gamification: A Bibliometric Perspective on Research Trends and Applications Keywords:

Metaverse , Gamification , Bibliometric Analysis , Virtual Reality (VR) , Augmented Reality (AR) , Emerging Themes , Game-Based Learning