Metaverse : Emergence, Technologies, and Business Opportunities

Purpose– Metaverse, which has come to the attention of many people in different fields, is proposed as a fairly new concept and it is claimed that in the future the form of various activities as well as the economy will change by the metaverse. Therefore, this paper aims at understanding the existing state of research concerning Metaverse and helping researchers with their next research projects, while it addresses this issue through an assessment of Metaverse features, technology, and business opportunities. Design/methodology/approach – By using the review of literature in the field of Metaverse and considering the important issues raised in past studies, the authors of this paper presented a framework for the study of the metaverse including 'Concept and features', 'Technologies', 'Financial Transactions', and 'Business opportunities'. Findings – The results show that various areas have the potential to be in Metaverse: including Education, Real estate, Entertainment, Virtual goods and services, Marketing, Healthcare, and Tourism. Also, despite the lack of evolution of Metaverse, people are eager to be present and do business in this space. Originality/value – This review gives a comprehensive vision based on various past research and it provides guidance for future research by showing where the various fields in Metaverse are currently present as well as possible fields of presence in the future.

Metaverse : Emergence, Technologies, and Business Opportunities Keywords:

Metaverse , Virtual World , Digital Economy , Blockchain , Business Opportunities