The Impact of Artificial Intelligence on Online Consumer Behavior

The present study explores the transformative impact of artificial intelligence on online shopping experiences. A systematic study of modern e-commerce technologies, including personalized recommendations, chatbots, and sentiment analysis was conducted to examine their effect on consumer decision-making. Existing research from 2015 to 2023 was synthesized to highlight gaps in research and identify directions for future efforts. According to our findings, customer satisfaction metrics increase as AI tools lead to shorter response times and more accurate recommendations. However, challenges such as privacy concerns, data security, and ethical issues are still significant. Therefore, we recommend future studies investigate avenues for improving online shopping experiences using AI, while protecting consumer privacy.

The Impact of Artificial Intelligence on Online Consumer Behavior Keywords:

Artificial intelligence , Consumer behavior , E-commerce , Customer satisfaction