Investigation of the Relationship between Integrated Product Development Process and Customer Satisfaction

Integrated product development processes are based on sharing the knowledge between the suppliers and customers, and internal features of the organization could lower the difficulties ofdesigning a new product in the new-product-development projectwhich ultimately results in customers’ satisfaction. Althoughso much attention is paid to the cost and time, the success ratein new projects is still low. Difficulties in designing new products in integrated productdevelopment process can lead to high costs and time-consuming processes and postpone the development process. In the current study, researchers have attempted to review the literaturerelated to knowledge sharing and integration of new products with customer satisfaction in theend, the automobile industry provides a model for the relationship. Knowledge sharing leads to lower costs, improved performance, improved customer service, reduced new product development time, reduce delivery times to customers and ultimately reduce the costs associatedwith finding and accessing different types of valuable knowledge within an organization is All of which can cause satisfaction to the customers.

Investigation of the Relationship between Integrated Product Development Process and Customer Satisfaction Keywords:

Integrated product development process , knowledge sharing , customer’s satisfaction