The effect of information distribution, and use of it, operational performance, market orientation and financial performance (case study, carrying parts of Markazi Province)

The purpose of this study was to determine the effects of variables, information distribution, and use of IT operational performance, market orientation and financial performance, and the effects on the distribution of relevant information and applying information technology IT, the financial performance of logistics companies, we, the impact of these factors on operating performance, and market-oriented and how the operating performance and the financial performance of companies are market oriented. Ali and applied research, and the sample of manufacturing companies, small, medium and central provinces. A standard questionnaire was prepared, and its reliability was high, and hypothesis testing results show that variable distribution, and utilization of IT on financial performance, operational and market orientation, has no effect on manufacturing firms.

Keywords:

Supply chain , Logistics , Third party logistics , Information distribution , Customer-oriented , Competition-oriented , Operating performance