Explaining market making and branding of Iran saffron based on strategic models (case study: Negin Zafaran Company)
Publish Year: 1393
نوع سند: مقاله کنفرانسی
زبان: English
View: 690
This Paper With 12 Page And PDF Format Ready To Download
- Certificate
- من نویسنده این مقاله هستم
استخراج به نرم افزارهای پژوهشی:
شناسه ملی سند علمی:
EAMS01_214
تاریخ نمایه سازی: 19 تیر 1394
Abstract:
There are different visions about market making and its adaptation to international standards. It is obvious that decisions based on achieving international brand should be made according to basic common and semi-common concepts of existing markets that need local adaptation. In the present study, a supply-demand model is proposed to facilitate the procedure of market making and product and service branding. Moreover, using strategic models for strategy configuration and standardization of Negin Zafaran brand and its adaptation with international brands, it was attempted to propose a model and evaluate its requirements. In this paper, after reviewing the issues relating to standardization concept, it is emphasized that brand core identity should remain fixed while its implementation must be localized. As a result, while retaining fundamental concepts of brand, strategy adaptation and its implementation according to local differences are accentuated
Keywords:
Authors
Hadi Karimi
Scientific staff of university, Shandiz higher education institute, Mashhad
Akramsadat Hosseini
Investigational Advisor of Amir Kabir institute
مراجع و منابع این Paper:
لیست زیر مراجع و منابع استفاده شده در این Paper را نمایش می دهد. این مراجع به صورت کاملا ماشینی و بر اساس هوش مصنوعی استخراج شده اند و لذا ممکن است دارای اشکالاتی باشند که به مرور زمان دقت استخراج این محتوا افزایش می یابد. مراجعی که مقالات مربوط به آنها در سیویلیکا نمایه شده و پیدا شده اند، به خود Paper لینک شده اند :