A study on impact of customer confidence and variety of e-banking services on use of E-banking services in Iran

Over the recent decades, considerable developments have occurred in the field of information and communication technology. The developments have influenced business and commerce more than other areas, in between; banking industry has experienced a significant evolution. Applying developed systems of ICT in banking industry as well as moving toward e-banking have abolished activities of traditional banks and changed e-banking into an industry of possessing information. New concepts such as electronic money, automotive teller machines, point of sale and so forth are the basis of activities done by industry of information processing. Based on a case study, the present paper intends to study the impact of customer confidence and variety of e-banking services on use of e-banking services. In this research, logit econometric model has been used. Using e-banking services is the dependent variable and factors such as age, income, education, and e-banking service characteristics are independent variables that influence demand for e-banking services. Descriptive statistics of the model is obtained from software SPSS 16 and data estimation is obtained from econometric software Ewives 7.

Keywords:

econometric model , customer confidence , electronic banking services