Role of Advertising on Sale’s Performance: a Case Study of Bata & Service Shoes (Okara)

Advertising is a basic Marketing device and compelling correspondencemedium. The fundamental goal of any advertisement is to empower the salesPromotion, straightforwardly or by implication by attempting to make grandclaims about item execution. The question is, has any organization endeavoredto survey the effect of its advertising on sales? The reason for this study was toinspect the effect of advertising on sales. The study was explorative in natureand likewise attempted to make a quantitative evaluation of Advertising onsales performance of Bata shoes and Service shoes industry. The principleexamination instrument utilized as a part of this study was Questionnaire. Thepeople from different departments like Bankers, Doctors, Businessmen,Households and Students help us in collection of data and co-operate with us. Iuse different statistical tools for finalizing the information. The result aredescribed here are based upon different statistical test. Toward the end of thestudy, it was understood that albeit the majority of the organizations borewitness to the way that advertising is powerful in boosting sales the greater partof the organizations did not have a year by year figures of promoting expenseand sales expenditure for a quantitative evaluation of the genuine increment indeals for every comparing increment in advertising expenditure.

Keywords:

Advertisement , Sales Performance , Profitability , Bata shoes , Service shoes