The Influence of the Perceptions of Corporate Social Responsibility on Trust toward the Brand
Publish place: International Journal of Management, Accounting and Economics (IJMAE)، Vol: 2، Issue: 6
Publish Year: 1394
Type: Journal paper
Language: English
View: 376
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Document National Code:
JR_IJMAE-2-6_007
Index date: 5 September 2016
The Influence of the Perceptions of Corporate Social Responsibility on Trust toward the Brand abstract
The aim of this research is to study the influence of the perceived corporatesocial responsibility activities on trust toward the brand, on one hand, and tostudy the moderating role of personal support various causes, in the other hand.An empirical study conducted in the agribusiness sector revealed that theperceived corporate social responsibility activities have a positive andsignificant influence on trust toward the brand. Empirical results also showedthat the levels and degrees of involvement of consumers in the different causesdefended by a company play a moderating role in the relationship between theperceived activities of social responsibility and trust.
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The Influence of the Perceptions of Corporate Social Responsibility on Trust toward the Brand authors
Héla Ben Ammar
Department of Management, High Business School, Tunis, Tunisia
Feten Ben Naoui
Department of Management, High Business School, Tunis, Tunisia
Imed Zaeim
Department of Management, FSEGN, Nabeul, Tunisia