Opportunities and Challenges in the World of Retailing and the Importance of Adaption to the New Markets
Publish place: International Journal of Management, Accounting and Economics (IJMAE)، Vol: 2، Issue: 9
Publish Year: 1394
Type: Journal paper
Language: English
View: 462
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Document National Code:
JR_IJMAE-2-9_006
Index date: 5 September 2016
Opportunities and Challenges in the World of Retailing and the Importance of Adaption to the New Markets abstract
Global retailing is a sizzling topic nowadays as retailing has evolved into a global, high-tech industry that plays an important role in the global economy. This leads to a trend of the retailing activities practiced by many of retailers to look for expansion in new locations around the world in order to gain more profit and bigger market share. This paper will be discussing the global retailers and their global franchise opportunities as well as the diverse offer and technology for global expansion. On the other hand, the challenges faced by global retailers in international expansion are also discussed in this paper. Lastly, it is important for global retailers to recognize on how to get the globalization right in order to be a successful global retailer.
Opportunities and Challenges in the World of Retailing and the Importance of Adaption to the New Markets Keywords:
Global retailing , global retailers , global franchise , technology for global expansion , diverse offer , challenges of global retailers , globalization right
Opportunities and Challenges in the World of Retailing and the Importance of Adaption to the New Markets authors
Wong Fui Yeng
Center for Southern New Hampshire University (SNHU) Programs, HELP College of Art and Technology, Kuala Lumpur, Malaysia
Rashad Yazdanifard
Center for Southern New Hampshire University (SNHU) Programs, HELP College of Art and Technology, Kuala Lumpur, Malaysia