Mobility – The Revolutionary Change to Customer’s Shopping Experience in Retailing
Publish place: International Journal of Management, Accounting and Economics (IJMAE)، Vol: 2، Issue: 9
Publish Year: 1394
Type: Journal paper
Language: English
View: 408
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Document National Code:
JR_IJMAE-2-9_008
Index date: 5 September 2016
Mobility – The Revolutionary Change to Customer’s Shopping Experience in Retailing abstract
In recent years, mobile devices such as smartphones and tablets have been taking over our lives’ as a consumer. Mobile devices had become a necessity to us as a whole. From this aspect, market retailers seized the opportunity to triumph over e-retailing by introducing mobile technology to retail store known as m-retailing. Mobility is one of the key contributing factor in providing the finest marketing tool to create the best customer shopping experience in retail store. The report seeks to understand the impact of mobility in retail towards customer’s shopping experience.
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Mobility – The Revolutionary Change to Customer’s Shopping Experience in Retailing authors
Ehren Lee Sze Tseng
Center for Southern New Hampshire University (SNHU) Programs, HELP College of Art and Technology, Kuala Lumpur, Malaysia
Rashad Yazdanifard
Center for Southern New Hampshire University (SNHU) Programs, HELP College of Art and Technology, Kuala Lumpur, Malaysia