The Review of Content Marketing as a New Trend in Marketing Practices
Publish place: International Journal of Management, Accounting and Economics (IJMAE)، Vol: 2، Issue: 9
Publish Year: 1394
Type: Journal paper
Language: English
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Document National Code:
JR_IJMAE-2-9_009
Index date: 5 September 2016
The Review of Content Marketing as a New Trend in Marketing Practices abstract
Content marketing evolves to be a powerful marketing tactic in the digital, fast moving, information driven world. It is not a new strategy but more and more enterprises begin to engage in content marketing gradually. So what are the reasons of the rise of content marketing in today’s society? This paper discusses about the use of content marketing in businesses and how it brings benefits to the companies. The conclusion summarizes six strategies companies use during the implementation of content marketing in their businesses.
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The Review of Content Marketing as a New Trend in Marketing Practices authors
Angel Wong An Kee
Center for Southern New Hampshire University (SNHU) Programs, HELP College of Art and Technology, Kuala Lumpur, Malaysia
Rashad Yazdanifard
Center for Southern New Hampshire University (SNHU) Programs, HELP College of Art and Technology, Kuala Lumpur, Malaysia