The effect of e-commerce marketing and operations on the export performance of small and mediumindustries (SMEs) in Iran
Publish place: سومین کنفرانس بین المللی مدیریت در قرن 21
Publish Year: 1395
Type: Conference paper
Language: English
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Document National Code:
ICMNG03_032
Index date: 15 December 2016
The effect of e-commerce marketing and operations on the export performance of small and mediumindustries (SMEs) in Iran abstract
The aim of this study was to investigate the effects of e-commerce marketing and operations on the export performance of SMEs. The study is descriptive and correlation and statistical population included all small and medium enterprises (SMEs) in Iran. A sample size of 261 SMEs obtainedusing random sampling method and Cochran formula, respectively. Data were collected by a questionnaire which its validity and reliability were confirmed. The study used structural equation modeling using LISREL software to test research hypotheses and data analysis. The results showedthat e-commerce operations and marketing have a significant positive impact on the export performance of SMEs in Iran. The results showed moderating inclusion variables (experience) of ecommerce and organization size can improve the effects of e-commerce marketing and operationaspects on export performance of SMEs.
The effect of e-commerce marketing and operations on the export performance of small and mediumindustries (SMEs) in Iran Keywords:
The effect of e-commerce marketing and operations on the export performance of small and mediumindustries (SMEs) in Iran authors
Dariush Adinehvand
MSc.student,Department of Management, Qazvin Branch, Islamic Azad university, Qazvin, Iran
Hasan Golmoradi
Assistant prof. Department of Economics,Iran Banking Institute Central Bank of Iran, Tehran,Iran