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The effect of packaging color on consumer’s impulse buying behavior

Publish Year: 1395
Type: Conference paper
Language: English
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MSACONF01_208

Index date: 1 July 2017

The effect of packaging color on consumer’s impulse buying behavior abstract

The aim of this study is to investigate the effect of packaging color on consumer’s impulse buying behavior in an integrated model and empirical study of its theoretical basis. The research methodology is, based on the purpose of the research, applied. In this study, questionnaires were used to collect data and reliability of the questionnaires has been calculated by Cronbach s alpha valued 327/0 . The population used in this study consisted of 03 consumers of the Chin chin food corporation. According to the results of research , the various dimensions affect customers purchase. Packaging design and background image are different from the customers view.

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The effect of packaging color on consumer’s impulse buying behavior authors

Parisa Sharifzadeh

Master of Business Administration in International Business student orientation, Payame Noor University, Branch of Karaj, Iran

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