R&D Alliance Preference in ICT Industry
Publish place: Fifth International Conference and Ninth National Conference on Technology Management
Publish Year: 1394
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
IRAMOT09_067
تاریخ نمایه سازی: 13 شهریور 1396
Abstract:
In information and communication technology (ICT) areas, dominated platform technologies give significant influences on customer‟s purchase decision. Therefore, the success of ICT product/service depends on platform technologies. Eventually firms having accumulated knowledge about platform technologies would be preferred as R&D partners according to relationship marketing theory. We utilize an adaptive conjoint analysis to identify the relative importance of various attributes representing platform technology dominance. The results derived from the preferences of R&D managers show that the network externalities are the most important attribute in selecting R&D partner. Moreover, significance of increasing returns to adoption, attracting complementary suppliers and building an early lead follow in the order as mentioned. We also found that platform dominance attributes are less influential on pharmaceuticals & chemical industry than ICT industry.
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Authors
Yoon Seong Kim
Graduate Student, Management of Technology Yonsei University
Bo Kyeong Lee
Ph. D. Candidate, Management of Technology. Yonsei University
So Young Sohn
Corresponding author: Professor, Management of Technology Yonsei University