Managing Supply Chain Risks: A Case of Potato Chips Manufacturer in Pakistan

The purpose of this study was to evaluate the management of risks associated with potato supply in potato chips manufacturing firm, which ultimately drives business performance. An in-depth case study methodology was adopted to uncover the management of risks in supply chain from its crop management program to ultimate consumption at manufacturing site. The findings of the study show how the case company executes its risk management program and the steps taken at each step by the company to mitigate the risks, which ensure continuity of business and deliver performance

Keywords:

Supply Chain , Supply Chain Risk Management , Pakistan , Risk Mitigation