The Key Parameters in Making and Managing Brands in Rural Geotourism Destinations of Isfahan Province(Case Study: Mesr and Garme Villages)

Increase in global competition, higher awarenessof consumers and many other issues have madebranding destinations an important and influentialstrategy in the field of tourism marketing. Due tothe development of tourism in rural areas, attentionto brand making and brand management withrespect to the potentials of these destinations caninfluence the attraction of more tourists andprovide better services and better customer trust.