Innovative effect of environmental turbulence and strategic orientation on firm performance: Evidence from the field

This paper analyzes how environmental uncertainty and strategic orientation (includes market orientation andinnovation orientation) influence product innovation. The research also examines the effect of productinnovation on firm performance. Confirmatory factor analysis (CFA), correlation and Structural EquationModeling (SEM) technique using PLS statistical software were employed to test of the research model andhypotheses. The results of our empirical analysis, based on a sample of 23 Iranian pharmaceutical firms, suggestthat: (1) environmental turbulences positively influence market orientation, innovation orientation and productinnovation; (2) market orientation and innovation orientation positively affect product innovation. And finally,(3) product innovation significantly influence firm performance.

Innovative effect of environmental turbulence and strategic orientation on firm performance: Evidence from the field Keywords:

Strategic orientation , Product innovation , Environmental uncertainty , Business performance

Innovative effect of environmental turbulence and strategic orientation on firm performance: Evidence from the field authors

Mahmoud Zamani

PhD. Candidate of Technology Management, Faculty of Management, University of Tehran, Tehran, Iran

Mohammadreza Goshtabi

PhD. Candidate of Technology Management, Faculty of Management, University of Tehran, Tehran, Iran

Bahareh Moheban

PhD. Student of Production and Operation Management, University of Tehran, Tehran, Iran

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Link to this Paper:

https://civilica.com/doc/750071

Document National Code:

IRAMOT10_019

Index date: 23 July 2018

How to cite:

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Zamani, Mahmoud and Goshtabi, Mohammadreza and Moheban, Bahareh,1396,Innovative effect of environmental turbulence and strategic orientation on firm performance: Evidence from the field, International Conference on Management of Technology and Innovation(IRAMOT2017),Tehran,https://civilica.com/doc/750071

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Scientometrics

The specifications of the publisher center of this Paper are as follows:

Ranking of University of Tehran

Type of center: دانشگاه دولتی

Paper count: 115,523

In the scientometrics section of CIVILICA, you can see the scientific ranking of the Iranian academic and research centers based on the statistics of indexed articles.