The effect of perceived market orientation on satisfaction and Post-Enrolment Communication Behavior: Case of University of Tabriz
Publish place: Second International Management and Business Conference
Publish Year: 1397
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
ICMBTU02_342
تاریخ نمایه سازی: 18 اسفند 1397
Abstract:
Now days customers are very important part of any firm and keeping them satisfy isvital for firm’s survival. Universities, like all service firms, should consider their customer’ssatisfaction in priority. This study we investigate the effect of perceived market orientation onsatisfaction and post-enrolment behavior. We have collected 376 questionnaires from studentsof University of Tabriz. Our results showed that perceived market orientation has a positiveeffect on student’s satisfaction.
Keywords:
Authors
Seyed Samad Hosseini
Assistant professor of University of Tabriz
Atefeh Rezazadeh
MA candidate of Business Management-Entrepreneurship, University of Tabriz
Mahyar Jalaei
MA candidate of MBA-Strategy, University of Tabriz
Majid Fathi
Master of Business Management, University of Tabriz