Advertising methodology with emphasizing on interactive graphics

The daily advancement of science and technology has created a pathway for creating various advertis-ing formats that has greatly influenced audience attraction and sales. Digital technologies have always had a huge impact on contemporary art and culture. This form of art was born from the heart of the electronic revolution, the globalization of the media, and the Internet. Advertising is effective in terms of audience and ability to understand. The basis of interactive art is based on inviting the audience in the process of forming of the artwork. This research examines advertising practices and the role of en-gagement in attracting audiences into advertisements, as well as the impact of audience engagement on interactive graphic advertising. The research methodology is based on the descriptive-analytical nature of the workart and the information gathering method is combined (library and field) and the number of samples are 6 images. The information analysis method is also qualitative. The results obtained from the review of samples show that in most interactive advertising, the audience is the beginner of en-gagement in interaction, and these ads are mainly dependent on the informed start of the audience. This leads to a major emphasis on the active role of the audience in engagement in this type of advertising, a feature that, of course, is based on a social spirit for active participation in the living environment.

Keywords:

Advertising , audience , interactive graphics