Bi-objective Build-to-order Supply Chain Problem with Customer Utility
Publish Year: 1397
نوع سند: مقاله ژورنالی
زبان: English
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شناسه ملی سند علمی:
JR_IJE-31-7_009
تاریخ نمایه سازی: 10 آذر 1398
Abstract:
Taking into account competitive markets, manufacturers attend more customer’s personalization. Accordingly, build-to-order systems have been given more attention in recent years. In these systems, the customer is a very important asset for us and has been paid less attention in the previous studies. This paper introduces a new build-to-order problem in the supply chain. This study focuses on both manufacturer s profit and customer s utility simultaneously where demand is dependent on customer s utility. The customer s utility is a behavior based upon utility function that depends on quality and price and customer s preferences. The new bi-objective non-linear problem is a multi-period, multi-product and three-echelon supply chain in order to increase manufacturer s profit and customer s utility simultaneously. Solving the complicated problem, two multi-objective meta-heuristics, namely non-dominated ranked genetic algorithm (NRGA) and non-dominated sorting genetic algorithm (NSGA-II), were used to solve the given problem. Finally, the outcomes obtained by these meta-heuristics are analyzed.
Keywords:
Build , to , order , Bi , Objective Model , Supply chain , Customer Utility , multi , objective meta , heuristics
Authors
Reza Tavakkoli-Moghaddam
Industrial Engineering, University of Tehran
Malieheh Ebrahimi
Industrial Engineering, University of Tehran
fariborz jolai
Industrial Engineering, University of Tehran