خانم Samaneh Jabar

Samaneh Jabbar is a university lecturer and researcher specializing in management and marketing. She holds a B.A. in Business Management and an M.A. in Business Management with a specialization in Marketing. She began her academic teaching career in 2019 and has taught management and marketing-related courses at several higher education institutions, including Hakim Toos Non-Profit Institute of Higher Education in Mashhad, the University of Applied Science and Technology – Culture and Art, and Sina University of Applied Science and Technology. Her main areas of academic and research interest include marketing management, consumer behavior, customer loyalty, brand equity, political marketing, neuromarketing, social marketing, competitive strategies, organizational performance, entrepreneurship, and business development. She has authored and presented several academic and research papers in national and international conferences and journals, including publications indexed in ISI and ISC. Her academic activities also include research in marketing, banking, consumer behavior, political marketing, and business strategy. She is a co-author of the book Political Marketing and Electoral Competition: Techniques and Tactics, written in collaboration with Touraj Sadeghi. She also holds professional certificates in SPSS, LISREL, Data Envelopment Analysis (DEA), and Financial IQ.