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فیلتر نتایج
Tayebeh Nikraftar
Journal Paper
Positioning of Domestic and Foreign Brands of Household Appliances from the Viewpoint of Consumers and Determining Their Willingness to Buy (Case Study: The Opinion of Women Aged ۳۰-۵۰ in Hamadan City on Buying Gas Stoves)
Authors:
Golsa Omidvar
،
Zahra Merrikhpour
Year 1402
Publish place:
Journal of Design Thinking Issue 1، Vol 4
Pages:
12
| Language: English
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Journal Paper
Positioning of Domestic and Foreign Brands of Household Appliances From the Viewpoint of Consumers and Determining Their Willingness to Buy (Case Study: the Opinion of Women Aged ۳۰-۵۰ in Hamadan City on BuyingGas Stoves)
Authors:
Golsa Omidvar
،
Zahra Merrikhpour
Year 1402
Publish place:
Journal of Design Thinking Issue 1، Vol 4
Pages:
12
| Language: English
View And Download
Journal Paper
Affecting Factors of Consumers’ Intent to Buy in the Food Industry by Emphasizing Brand Experience (Case Study: Mashhad TABAROK Company)
Authors:
فاطمه مطهری نژاد
،
سعید صمدی
،
یاسان الله پوراشرف
،
زینب طولابی
Year 1394
Publish place:
Iranian Journal of Management Studies Issue 2، Vol 8
Pages:
21
| Language: English
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Conference Paper
Factors affecting brand credibility in hotels
Authors:
Tayebeh Nikraftar
Year 1401
Publish place:
The first international conference on applied research in humanities, economics, management and accounting
Pages:
8
| Language: English
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Journal Paper
The Analysis of the Moderating Role of Brand Type in the Association of Endorser Credibility With Endorser Congruence and Consumer Based-Brand Equity
Authors:
آرش نقاش
،
حسین رضایی دولت آبادی
،
سید فتح الله امیری عقدائی
Year 1401
Publish place:
Iranian Journal of Management Studies Issue 4، Vol 15
Pages:
22
| Language: English
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Conference Paper
Determining the effect of print advertising credibility on brand attitude through the dimensions of advertising attitude with the effect of consumer mental simulation moderator
Authors:
Parisa Amini
،
Reza Ebrahimzadehdastjerdi
Year 1399
Publish place:
The International Conference on Interdisciplinary Studies in Management and Engineering
Pages:
14
| Language: English
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Conference Paper
Determining the effect of print advertising credibility on brand attitude through the dimensions of advertising attitude
Authors:
Parisa Amini
،
Reza Ebrahimzadehdastjerdi
Year 1399
Publish place:
6th International Conference on Management and Humanities Research in Iran
Pages:
18
| Language: English
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Conference Paper
Brand equity and Service quality in Guilan Province banks
Authors:
Ebrahim Chirani
،
Shirin Talanki
Year 1394
Publish place:
Sixth International Conference on Economics, Management and Engineering Sciences
Pages:
13
| Language: English
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Conference Paper
The effects of brand experience, brand attitude and brand loyalty onconsumer based brand equity, Brand credibility and repurchaseintention
Authors:
Bahram kheiri
،
Fatemeh Saeedirad
Year 1394
Publish place:
The First International Conference on Management, Economics, Accounting and Education
Pages:
21
| Language: English
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