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فیلتر نتایج
youns vakil rayaya
Conference Paper
The effect of entrepreneurial orientation and marketing capabilities on customer value creation and brand performance: considering the role of brand orientation
Authors:
Fatemeh Mardani Garm Dareh
Year 1401
Publish place:
The second international conference on modern studies in humanities, educational sciences, law and social studies
Pages:
17
| Language: English
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Journal Paper
طراحی مدل بهبود عملکرد برند با تاکید بر نقش مدیریت استراتژیک منابع انسانی و جهت گیری کارآفرینانه در شرکت های SME مبتنی بر رویکرد ساختاری – تفسیری
Authors:
مرتضی امامی
،
یونس وکیل الرعایا
،
سید محمد زرگر
Year 1401
Publish place:
Journal of Urban Economics and Management Issue 39، Vol 10
Pages:
24
| Language: Persian
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Conference Paper
The Conceptual Study of Perceived Integrated Marketing Communications on Customer-Based Brand Equity(With the approach of entrepreneurial brand)
Authors:
Sepideh Ghanbari
،
Mohammad Saboorifard
Year 1394
Publish place:
Third International Conference on Challenges and Solutions Management
Pages:
12
| Language: English
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