Factors influencing Consumers’ attitude towards organic agricultural products

Organic farming has a vital role in sustainable development and the main factor in the organic farming development is consumers demand and attitudes determine the demand. Thus the aim of this study is to determine the factors influencing consumers' attitudes toward organic agricultural products. The study in functional with correlation method. Cronbach's alpha coefficient of the questionnaire between 0.7 to 0.8, was calculated. The population includes those people who consume at least one group of organic product (horticultural, vegetables, livestock, dairy and crops). Due to the fact that the total amount of population society is a function of time first, a statistical model to determine sample size was presented and according to Cochran formula, 124 subjects were selected by simple random sampling. Results of regression analyzes indicated that the variables of health awareness, knowledge of organic products, consumers' motivations and age, explained 32 % of the changes in attitude about organic products.

Keywords:

attitude , consumption , organic agricultural products