Analysis of Marketing Strategy in Pharmaceutical Industry

Publish Year: 1396
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:

MSECONF03_028

تاریخ نمایه سازی: 2 تیر 1397

Abstract:

The pharmaceutical industry is exceptionally complex. The enormous size of the organizations and the complexities of their procedures and innovations brings about numerous hierarchical and management challenges. The improvement and management of the dispersion framework is profoundly expensive .The examination breaks down the procedures and results of pharmaceutical industry. This article will exhibit the changing promoting techniques of a pharmaceutical organizations moving from intense base to perpetual treatment base.

Authors

Behzad Pagheh

Department of Arts, sciences and Commerce Bharati Vidyapeeth University, Pune (India)

Hamideh Pagheh

Ali Abad Katool University Iran

Sanjay Eksambekar

Phytolith Research Institute, Pune ,India