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Consumer s knowledge and willing to pay for organic products in Iran; a case from Tabriz

Credit to Download: 1 | Page Numbers 7 | Abstract Views: 63
Year: 2019
COI code: NCOCA06_023
Paper Language: English

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Authors Consumer s knowledge and willing to pay for organic products in Iran; a case from Tabriz

  Sajad Ghanbari - Department of Forestry, Ahar Faculty of Agriculture and Natural Resources, University of Tabriz


The market for organic products in Iran is at the beginning of its development. There is no sufficient knowledge about organic consumers in Iran. The objective of this paper is to gain knowledge about consumer attitudes toward organic products and consumer’s knowledge about these products in Tabriz as one of the biggest cities of Iran. The data were collected through questionnaire by random sampling of 128 consumers in Tabriz. Results showed that most consumers got information about organic food products by listening from TV and radio programs (71.9%). About half of respondents (42.2%) trusted in published information about organic products benefits. Most of them (94%) believed that organic foods were safe. Organic food products were most frequently purchased. Other organic products including cosmetic, clothes, and detergent were bought very few. The majority of respondents (36%) bought these products from supermarkets. 22% and 23.4% of consumers provided organic products from direct shopping from farmers and open farmers market, respectively.


Consumer’s knowledge, Tabriz, organic products.

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COI code: NCOCA06_023

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Ghanbari, Sajad, 2019, Consumer s knowledge and willing to pay for organic products in Iran; a case from Tabriz, 2nd international & 6th national confrence on organic va. conventional agriculture, اردبيل, دانشگاه محقق اردبيلي, the text, wherever referred to or an achievement of this article is mentioned, after mentioning the article, inside the parental, the following specifications are written.
First Time: (Ghanbari, Sajad, 2019)
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The University/Research Center Information:
Type: state university
Paper No.: 17419
in University Ranking and Scientometrics the Iranian universities and research centers are evaluated based on scientific papers.

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