An Introduction to Idea Marketing, its Uses and Importance for Entrepreneurs

Idea marketing is one of the branches of marketing which has academically been left untouched throughout the world since the birth of marketing itself. With all the attention of marketing activities and wonderful studies aimed towards products and services, other marketable items are yet to be explored. In this article I strive to enter this universal concept which is widely used but rarely noticed. A definition of ideas, idea marketing and the uses of information in this process will be briefly presented. Following the mentioned subjects will be the uses of idea marketing organizations and people are interested in and examples of such attempts. Then, an explanation of the importance of idea marketing for entrepreneurs in today’s extremely competitive environment will be brought into the spotlight. They, who build their whole entrepreneurial careers based on pure ideas, must raise their awareness regarding this field and gain the necessary skills to make their ideas and hopes come true.

An Introduction to Idea Marketing, its Uses and Importance for Entrepreneurs Keywords:

Idea Marketing , Ideas , Marketing , Information , Entrepreneurship