Investigating the role of Bollywood in the development of India's tourism industry after 1991

What is certain is that the world today is the world of media, image and media advertising. Using image magic can create a positive or negative attitude in people. In the same way, one can use the power of cinema and the film industry to create a positive image of a spatial place, which is called film tourism. The present study deals with the issue of film tourism in the field of cultural tourism and the impact of Bollywood films after 1991 (after the liberation and the new Bollywood) in promoting the attraction of foreign tourists. The author first provides a definition of what film tourism and cultural tourism are, then examines India's tourism situation, and finally analyzes Bollywood cinema. In this research, using the content analysis method, six important Bollywood films named Dilwale Dulhania Le Jayenge (1995), Rang de Basanti (2006), Chennai Express (2013), Goliyon Ki Raasleela Ram-Leela (2013), Rab Ne Bana Di Jodi (2008), Bajirao Mastani (2015) have been examined.

Keywords:

Bollywood , Film Tourism , Tourism , India