Investigating and Prioritizing Strategies Affecting Foreign Market Entry of a Company Using Strategic Reference Point Method

This study has investigated, identified and prioritized the factors affecting foreign market entry of companies along with international business strategies of air transportation industry. The research method has been a descriptive survey among a group of randomly chosen experts of the aviation industry of ATA Airlines Company. Data were collected to investigate variables and to validate the research hypotheses. Analyzing data through t-test and Friedman ranking method, revealed that two independent variables, titled “perspectives of management” and “degree of ownership and control” have a significant credit rating, and have been evaluated almost to a share in choosing effective entry strategy. The research model was the integrated matrix of strategic reference points, in which the mentioned variables, create four different modes of strategies to offer to companies.

Keywords:

Foreign market entry strategy , Degree of ownership and control , perspectives of management , strategic reference point , aviation industry business