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Title

Analysis of Health tourist’s Behaviors Using Data Mining Method (International Tourists)

Year: 1400
COI: JR_RIJO-9-2_008
Language: EnglishView: 69
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Authors

masoumeh sheikhhassan - Student of information technology management, department of management, faculty of management and economics, Tehran Science and research branch, Islamic Azad University, Tehran, Iran
Mehdi Sadeghzadeh - Assistant professor of computer engineering, department of computer, faculty of electrical and computer engineering, Mahshahrbranch, Islamic Azad University, Mahshahr, Iran
Mahdi Faghihi - Assistant professor of information technology management, department of management, faculty of management and economics, Tehran Science and research branch, Islamic Azad University, Tehran, Iran

Abstract:

Background and Objectives: Nowadays, attracting tourists and keeping them in a competitive environment, especially in the health tourist industry, has a high priority. Given the different behaviors of health tourists, analyzing their behavior is important. Methodology: This research is applied in terms of purpose and descriptive method. Data mining methods and powerful Python tools have been used to analyze the data. The combined method of clustering algorithm and communication rules have been used to identify the pattern of tourist behavior. Results: After analyzing the data, the motivation of foreign tourists to travel to Iran was determined and the selected destination was prioritized based on importance and according to the behaviors and different needs of health tourists, different travel packages were designed. Conclusion: By analyzing the behavior of tourists and clustering them according to the type of behavior in each cluster, it is possible to achieve strategies tailored to their needs and predict the future behavior of tourists through their past behavior and was informed of the threats, opportunities, strengths, weaknesses of the system.

Keywords:

Paper COI Code

This Paper COI Code is JR_RIJO-9-2_008. Also You can use the following address to link to this article. This link is permanent and is used as an article registration confirmation in the Civilica reference:

https://civilica.com/doc/1225318/

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If you want to refer to this Paper in your research work, you can simply use the following phrase in the resources section:
sheikhhassan, masoumeh and Sadeghzadeh, Mehdi and Faghihi, Mahdi,1400,Analysis of Health tourist’s Behaviors Using Data Mining Method (International Tourists),https://civilica.com/doc/1225318

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