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Investigating the Impact of Customer Relationship Management on Customer Loyalty with the Mediating Role of Customer Satisfaction in Fashion Industry in Iran

Publish place: Fourth International Conference on Science and Technology of the Third Millennium of Iranian Economy, Management and Accounting
Publish Year: 1400
Type: Conference paper
Language: English
View: 330

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Link to this Paper:
https://civilica.com/doc/1236568

Document National Code:

TCCONF04_028

Index date: 28 June 2021

Investigating the Impact of Customer Relationship Management on Customer Loyalty with the Mediating Role of Customer Satisfaction in Fashion Industry in Iran abstract

The purpose of this study was to investigating the impact of customer relationship management on customer loyalty with themediating role of customer satisfaction in fashion industry in iran. The statistical population of the study included all purchasersof fashion retailers in Iran, whose number is more than 100000 people. According to Cochran's formula, 380 people wereselected as a sample of the research from among the customers by simple random method. Therefore, the hypothesized modelwith customer relationship management and customer satisfaction has positively and significantly influences on customer loyaltyand customer satisfaction and customer loyalty has positive relationship can be accepted as a true and convincible model.

Investigating the Impact of Customer Relationship Management on Customer Loyalty with the Mediating Role of Customer Satisfaction in Fashion Industry in Iran Keywords:

Customer Relationship Management , Customer Loyalty , Customer Satisfaction , Fashion Industry

Investigating the Impact of Customer Relationship Management on Customer Loyalty with the Mediating Role of Customer Satisfaction in Fashion Industry in Iran authors

Arvin Movafegh

PHD Student Faculty of Management Creative and Technology Limkokwing University

Azadeh Amoozegar

Faculty Center of Post Graduate Limkokwing University of Creative and Technology