Investigating the Impact of Customer Relationship Management on Customer Loyalty with the Mediating Role of Customer Satisfaction in Fashion Industry in Iran
Publish place: Fourth International Conference on Science and Technology of the Third Millennium of Iranian Economy, Management and Accounting
Publish Year: 1400
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
TCCONF04_028
تاریخ نمایه سازی: 7 تیر 1400
Abstract:
The purpose of this study was to investigating the impact of customer relationship management on customer loyalty with themediating role of customer satisfaction in fashion industry in iran. The statistical population of the study included all purchasersof fashion retailers in Iran, whose number is more than ۱۰۰۰۰۰ people. According to Cochran's formula, ۳۸۰ people wereselected as a sample of the research from among the customers by simple random method. Therefore, the hypothesized modelwith customer relationship management and customer satisfaction has positively and significantly influences on customer loyaltyand customer satisfaction and customer loyalty has positive relationship can be accepted as a true and convincible model.
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Authors
Arvin Movafegh
PHD Student Faculty of Management Creative and Technology Limkokwing University
Azadeh Amoozegar
Faculty Center of Post Graduate Limkokwing University of Creative and Technology