An Integrated Framework of Business Performance Success (Case Study: Small and Medium Businesses in Ahvaz County)
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Type: Conference paper
Language: English
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Document National Code:
BUSUCONF02_012
Index date: 25 September 2021
An Integrated Framework of Business Performance Success (Case Study: Small and Medium Businesses in Ahvaz County) abstract
The purpose of this study is to investigate an integrated framework of business performance success among small and medium businesses in Ahvaz. This research is quantitative in terms of practical purpose, quantitative in terms of data nature and descriptive and survey in terms of data collection. The statistical population of this research is small and medium businesses in Ahvaz city, which according to Cochran's formula, the sample size is 196. The collected data were analyzed using a questionnaire by SmartPls software. Findings showed that the variables of product innovation strategy, process innovation strategy and marketing innovation have a positive and significant effect on business performance. Also, the positive and significant effect of process innovation strategy variables and product innovation on marketing innovation was confirmed
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An Integrated Framework of Business Performance Success (Case Study: Small and Medium Businesses in Ahvaz County) authors
Mohammad Ayati Mehr
Faculty member of Management Department, Shahid Chamran University of Ahvaz
Razegh Naghizadeh
PhD Student in Entrepreneurship, Azad University, Dehaghan Branch
Farshad Mohammadi
Master student of e-commerce Student, Shahid Chamran University of Ahvaz
Fardin Beigi
Master of Entrepreneurship Management