Designing the Strategy Map with Combined Approach of Anp and Dematel

Strategy map is a human based activity that combines the knowledge and organizational managers’ opinions. This point of view is a kind of group decision making that is determined by our existing relation between the accepted objectives of experts and organizational decision makers (DM). In this study, to design a strategy map for Fanap Company, the combined approach of Analytical Network Process (ANP) and Decision Making Trial and Evaluation (DEMATEL) were applied to determine the systematic interactions between criteria and the relationship between criteria, respectively. In this paper, the results about the importance of relations between strategic objectives level by combined approach, were compared to the importance of relations between AHP strategic objectives level, calculated by Fanap Company’s experts and managers. The final results showed that the importance of strategic relations between BSC levels to achieve the strategic objectives in this company in combined approach was more than AHP method.

Keywords:

Strategy Map , Analytical Network Process (ANP) , Decision Making Trial and Evaluation (DEMATEL) , Strategic Objectives , Balance Scorecard (BSC)