Social Media and Sports Stakeholders Challenges and Opportunities
Publish place: Journal of New Studies in Sport Management، Vol: 3، Issue: 3
Publish Year: 1401
Type: Journal paper
Language: English
View: 157
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Document National Code:
JR_JNSSM-3-3_001
Index date: 24 September 2022
Social Media and Sports Stakeholders Challenges and Opportunities abstract
This study aimed to examine the challenges and opportunities of sports stakeholders in social media use. This study uses thematic analysis to analyze the literature on the research topic. Furthermore, semi-structured interviews were conducted with three groups of sports stakeholders, including players (N=15), teams managers (N=14), and fans (N=26) that were chosen from three professional football teams. The phenomenological method was used to explore the research questions. The study addressed seven categories of sport stakeholders' challenges and opportunities in social media: informing sports stakeholders, sharing information, advertising, shopping, dialogue, and facilitation of communication, which are offering opportunities. Moreover, two challenges, including unpleasant feelings and time consumption, are recognized as dilemmas. The findings showed common challenges and opportunities of all three sports stakeholders in using social media.
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Social Media and Sports Stakeholders Challenges and Opportunities authors
Vajiheh Javani
Corresponding author, Assistant Professor, Department of Sport Management Faculty of Physical Education & Sport Sciences, University of Tabriz , Tabriz, Iran.
Hojjat Karimivand
Master student of sport management Department, Faculty of physical education and sport sciences, University of Tabriz, Iran.