Factors Affecting Online Shopping: A literature Review

This review study was conducted with the aim of investigating factors affecting online shopping, the role of time pressure, the number of options, psychological factors, and the like, which have been conducted in Iran and other countries around the world. So far, none of the internal articles have examined the effect of optimizing and adjusting purchase options for the customer, and investigating the role of time pressure when making emotional and rational purchase decisions for customers, and investigating the role of optimizing and reducing additional product information provided to the customer on sales. have not been measured, and in this sense, this research is among the new and new researches in the field of marketing and sales, which has not been discussed in domestic articles so far. On the other hand, although similar studies have been conducted in countries all over the world, each system has different feedback and results according to its infrastructure, environment, specific users, type of system use, and various other issues. This research can be provided to marketers, sellers and senior managers of companies and organizations to increase sales and help in adopting marketing strategies. Also, the results of this study can be made available to researchers or researchers in the field of sales and internet sales or schools and higher education institutions for sales training purposes, or by authors and producers of books related to topics related to marketing, increasing sales and the effect of multiple options. To be used when choosing and providing excessive information about the product and time pressure when buying.

Keywords:

Purchase decision , online shopping , electronic commerce , e- commerce