Assessing and ranking the corporate social responsibility (CSR) factors in thetourism sector in Iran
Publish Year: 1401
نوع سند: مقاله کنفرانسی
زبان: English
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ICIORS15_084
تاریخ نمایه سازی: 23 بهمن 1401
Abstract:
A major industry with considerable development potentialand the ability to make enormous profits is tourism. Touriststhink about the company's products and other features beforepurchasing. They frequently purchase products frombusinesses that engage in social responsibility activities. Asa result, CSR has drawn the attention of numerous businessesin the tourism industry. The most significant aspects affectingCSR were determined by analyzing the literature, the studiesthat have been done both inside and outside the country, inwhich ۸ criteria and ۶۷ sub-criteria were selected and thenweighted based on the questionnaire and the opinions ofexperts using the geometric mean approximation method andthe best-worst method (BWM). Also, the findings weresummarized using the Copeland method.
Keywords:
Multiple Attribute Decision-Making (MADM) , TourismIndustry , Corporate Social Responsibility (CSR) , Best-WorstMethod (BWM) , Copeland Method
Authors
Miramin Bagheri
MSc student in Industrial Engineering, Department of Industrial Engineering, Faculty of Engineering, College of Farabi,University of Tehran, Iran
Mohammad Mousazadeh
Assistant Professor, Department of Industrial Engineering, Faculty of Engineering, College of Farabi, University of Tehran,Iran