Tourism Information Quality and Destination Loyalty: The Mediating Roleof Satisfaction and Perceived Value with the moderating role of Others’Experience

The development of technology and the emergence of new generations of pages that allow userinteraction with the Web transmitted a massive shift in the way of information exchange incyberspace. By the abundance of social media platforms and produced content within them, theissue that arises is the quality of the content. This study aims to investigate the tourisminformation quality related to the destination image, satisfaction, perceived value, and loyaltywith regard to the moderating role of others’ experience. This study's target population wastourists who have visited Iranian recreational, cultural, and historical sites. We determinedsample size using the GPower software and based on the separate regression equations analysis.The results confirmed one of the most crucial research hypotheses about others' experience,meaning that relatives of those who intend to travel to a tourist destination significantly impacttourists' decisions.

Keywords:

Tourism Information Quality , Destination Loyalty , Satisfaction , Perceived Value , Others’ Experience