Strategic Innovation Framework in Sports Business: A Grounded Theory
Publish place: Journal of New Studies in Sport Management، Vol: 4، Issue: 3
Publish Year: 1402
نوع سند: مقاله ژورنالی
زبان: English
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شناسه ملی سند علمی:
JR_JNSSM-4-3_001
تاریخ نمایه سازی: 4 شهریور 1402
Abstract:
The purpose of this research is to design a framework for strategic innovation in sports businesses based on Grounded theory. Data was collected using interviews, which involved ۱۹ participants including sports management professors, sports business owners, as well as sports managers. Based on Grounded theory, ۱۵۶ open codes, ۱۸ substantive codes, and ۶ theoretical codes were identified. The factors affecting strategic innovation in sports businesses included institutional factors (culture, institutions, and laws), innovative human resources (providing innovative ideas, recognizing innovative opportunities, and strategic thinking), knowledge of the team and business environment (team, market, and macroeconomics), infrastructure (education, technology, and university-industry connection), and management of innovative business processes (marketing research, branding, empowerment, and human resource capability). The development of strategic innovation in sports businesses is a topic that has received less attention, and understanding the factors affecting it can provide the basis for promoting and developing the innovation ecosystem in sports.
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Authors
Shirin Aghamohammadi
Ph.D. Student, Department of Physical Education, Borujerd Branch, Islamic Azad University, Borujerd, Iran.
Hamid Foroghipour
Assistant Professor, Department of Physical Education, Borujerd branch, Islamic Azad University, Borujerd, Iran.
Zeinab Mondailzadeh
Assistant Professor, Department of Sports Management, Arak University, Arak, Iran.
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