Designing a model for selecting a company growth strategy based on market and product success forecasts by comparing FIS and ANFIS methods

Company growth is an important factor in economic growth. Specifically, high-growth companies have attracted considerable attention in governments and political societies, mostly in advanced countries [۵۲]. The role of small and medium-sized enterprises (SMEs) in developing countries is critical due to their capability to respond to systematic economic shock and their potential to create a job [۳۵]. While the literature in this area indicates the high importance of SMEs in the economy of the countries, the growth of these companies is important too. So many discussions are generated in the area of small and SMEs' growth due to the importance of these enterprises. In this regard, company growth theories were always considered an important factor in the evolution of commercial literature. The variety of influential factors on the company growth is the characteristic of literature relevant to the area that tries to explain influential factors on the company growth [۴۴]. Given the diversity of the economic and cultural environment, there is no agreement on the influential factors on the growth of the companies.

Keywords:

growth strategy , market and product success , ANFIS , FIS