Survey the effect of fintech companies’ profitability enhancement on winning customers’ loyalty using an artificial intelligence-based optimization algorithm

Publish Year: 1402
نوع سند: مقاله ژورنالی
زبان: English
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تاریخ نمایه سازی: 5 شهریور 1402


The financial technologies currently known as Fintech refer as a significant innovation to the firms that combine financial services with innovative technologies. More precisely, Fintech means innovative financial solutions enabling novel and creative technologies and methods. Based on the reports by credible international institutions, global investments in Fintech in ۲۰۱۹ have undergone an increase of ۱۲۰% in contrast to ۲۰۱۸. Therefore, the technological innovation development strategy and the related mechanism and process should gradually create new competitive advantages. Fintech innovations are strategic decisions a given company makes to enhance profitability and win customers’ loyalty. The present study investigates the effect of Fintech companies’ profitability enhancement on winning the customers’ loyalty through a random forest algorithm. The study uses a descriptive-applied research method. The study population included the customers of Asan Pardakht Company, reaching ten thousand individuals with ۷۰۰۰۰۰ transactions in number. These individuals (customers) were separated based on clustering operation and classified for being subjected to various tests.Moreover, the cross-industry standard process (CRISP) Method was used, and its various stages were implemented, such as business perception, data perception, data preparation, modeling, evaluation, and expansion. After the explication of the data and, also, purging them in various stages, and following the data preparation, the data clustering operation resulted in six data clusters that were subsequently subjected to various examinations; the largest cluster (cluster no.۴) was finally identified. Afterward, the various artificial intelligence-based optimization algorithms were implemented in the modeling stage. This is usually done with the determination of the accuracy and error rates. The results indicated that implementing the artificial intelligence-based optimization algorithm could enhance the companies’ profitability, which affects the companies’ winning of the customers’ loyalty and satisfaction with the managers of these companies being eventually envisioned as more efficient.


Mohammad Reza Babakhanian

Department of Information Technology Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran

Seyed Abdollah Amin Mousavi

Department of Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran

Roya Soltani

Department of Industrial Engineering, Faculty of Engineering, Khatam University, Tehran, Iran

Hamid Reza Vakilifar

Department of Accounting, Tehran Science and Research Branch, Islamic Azad University, Tehran, Iran