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Examining and assessing the impact of corporate social responsibility on employer branding

Publish Year: 1402
Type: Conference paper
Language: English
View: 121

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Document National Code:

ICMEAB14_045

Index date: 11 September 2023

Examining and assessing the impact of corporate social responsibility on employer branding abstract

Today, one of the most important challenges faced by organizations is the war of talent. Strengthening employer branding is an effective way to attract and retain talent. Several factors influence an organization’s brand, one of which is the actions taken by organizations to fulfill their social responsibilities. This study examined the relationship between corporate social responsibility and its impact on employer branding.

Examining and assessing the impact of corporate social responsibility on employer branding Keywords:

employer brand and corporat social responsibility

Examining and assessing the impact of corporate social responsibility on employer branding authors

Elham Aliakbar

Graduated from the Department of Human Resource Management, University of Tehran Tehran, Iran

Mehrdad Estiri

Associate Professor, Faculty of Management, University of Tehran Tehran, Iran