Synthetic Genres of Art as the Sources of Russian Catchword Units Fund Enrichment

In the second half of the ۲۰th and the beginning of the ۲۱st centuries are marked by the process of Russian catchword units fund updating. Contrary to globalization, it occurs mainly at the expense of internal forces of the language system. Russian society endures cardinal changes in the sphere of culture: from literature-centric it progressively becomes the culture of performance. In the ۱۸th–۱۹th centuries, verbal sources were the main suppliers of new catchwords, but now synthetic styles and genres of art play a leading part in the process of catchword enrichment of Russian language. Animated films hold a specific place among them. Animated cinema appeared in Russia more than ۱۰۰ years ago, and by the ۱۹۷۰s–۱۹۸۰s, it has achieved brilliant results. Catchwords from the Soviet cartoons of those years are still widely used. Tens of catchwords from modern Russian cartoons, translated into many languages, have joined them. Their linguocultural description is the work of the future. The article authors offer one of the possible solutions to this difficult task.In the second half of the ۲۰th and the beginning of the ۲۱st centuries are marked by the process of Russian catchword units fund updating. Contrary to globalization, it occurs mainly at the expense of internal forces of the language system. Russian society endures cardinal changes in the sphere of culture: from literature-centric it progressively becomes the culture of performance. In the ۱۸th–۱۹th centuries, verbal sources were the main suppliers of new catchwords, but now synthetic styles and genres of art play a leading part in the process of catchword enrichment of Russian language. Animated films hold a specific place among them. Animated cinema appeared in Russia more than ۱۰۰ years ago, and by the ۱۹۷۰s–۱۹۸۰s, it has achieved brilliant results. Catchwords from the Soviet cartoons of those years are still widely used. Tens of catchwords from modern Russian cartoons, translated into many languages, have joined them. Their linguocultural description is the work of the future. The article authors offer one of the possible solutions to this difficult task.

Keywords:

Catchword Unit , Language System , Synthetic Genres of Art , Centrist Culture Spectacle.