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Effect of Applying Protection Motivation Theory in COVID-۱۹ Information Channels on Preventive Behaviors in Southwest Iran

Publish place: Health Education & Health Promotion، Vol: 11، Issue: 2
Publish Year: 1402
نوع سند: مقاله ژورنالی
زبان: English
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لینک ثابت به این Paper:
https://civilica.com/doc/1923860

شناسه ملی سند علمی:

JR_HEHP-11-2_025

تاریخ نمایه سازی: 7 اسفند 1402

Abstract:

Aims: The World Health Organization recommends preventive behaviors despite the approval of several vaccines to control COVID-۱۹. Mass media and digital technologies also play an important role in addressing public health issues. This study aimed to investigate the protection motivation theory constructs by COVID-related information channels on protective behaviors against COVID-۱۹ in southwestern Iran. Instrument & Methods: In this cross-sectional descriptive study from July to August ۲۰۲۱, ۲۵۵ patients referred to urban health centers were included by simple random sampling. Data were analyzed by SPSS ۲۴ software using correlation and regression tests. Findings: ۳۲.۲% of the participants received COVID-۱۹ information through radio, TV, and satellite, and ۳۰.۶% through WhatsApp and Telegram social networks. Awareness predicted ۱۱% of protective behavior (p<۰.۰۰۱; R=۰.۱۱۸; β=۰.۳۴۳). Protective motivation (behavioral intention) predicted ۴۹.۵% of behavior (p<۰.۰۰۱; R=۰.۴۹۵; R۲=۰.۴۸۷). Conclusion: Using protection motivation theory by information channels facilitates preventive behavior against COVID-۱۹.

Keywords:

Motivation , COVID-۱۹ , Health Behavior , Information Sources , Intention , Fear

Authors

M. Changizi

Department of Community Medicine, Faculty of Medicine, Abadan University of Medical Sciences, Abadan, Iran

B. Cheraghiyan

“Hearing Research Center” and “Department of Biostatistics and Epidemiology, School of Public Health”, Ahvaz Jundishapur University of Medical Sciences, Ahvaz, Iran

H. Mohamadian

Department of Public Health, Faculty of Health, Abadan University of Medical Sciences, Abadan, Iran

S. Ghorbani Kalkhajeh

Department of Public Health, Faculty of Health, Abadan University of Medical Sciences, Abadan, Iran

F. Maghsoudi

Department of Public Health, Faculty of Health, Abadan University of Medical Sciences, Abadan, Iran

Sh. Salmanzadeh

Department of Infectious Diseases, Faculty of Medicine, Ahvaz Jundishapur University of Medical Sciences, Ahvaz, Iran

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